JCB Workwear photography, shooting one of the world’s most recognisable brands.

This project involved on-location commercial photography for JCB's workwear range, capturing garments in authentic working environments rather than a studio setting, but with a stylised finish to give the images some punch. The brief called for imagery that reflected how the clothing is actually worn and used — on site, in workshops and on the job — giving the brand photography a genuine, grounded feel rather than a typical product-catalogue look.

Shot on location with real working environments as the backdrop, the images support JCB's workwear range across web, print and marketing materials, giving the brand a consistent, authentic visual identity across its product line.