Global Rebrand Campaign Photography for UKG

Commissioned directly off the back of a creative pitch, this global rebrand campaign for UKG — a major US-based HR and workforce management company — called for authentic, reportage-style photography across a wide range of workplace scenarios: healthcare, education, public sector, senior leadership and IT, among others. The brief demanded real people in real settings, with an international look and feel that could represent the brand in any market worldwide.

Working alongside Scout Production Services and Camilla Arthur Casting, the project was delivered across multiple London locations, with full-scale casting, props, wardrobe and specialist vehicles, all managed to a fixed brand-launch deadline.

For branding, design and creative agencies looking for a UK-based photographer who can be trusted with large-scale, multi-location commercial productions — from pitch through to final asset delivery — this campaign is a case study in what's possible on a tight turnaround, working collaboratively with production teams, good creative and a focused team able to work across time zones.